12.21.07
Vivid Ad Campaigns
Ancona is in the middle of an ad campaign called “Ancona è casa tua” – Ancona is your house. Using a series of four posters, the city is encouraging its citizens to have pride in their city and to keep it clean. In this vivid poster, the text at the top says “Would you do this?” In other words, if you don’t let your dog poop on your welcome mat, then don’t let him poop on the sidewalk, since Ancona is your home too. Kind of clever (but gross).
Unfortunately, for all the beauty of Italy, it seems to have more than its share of people who assume they are the only ones that live here. The sidewalk from my house to the kids’ school is a mine field of little brown piles. I’m sure it’s tough to live in a city and have dog and not have a yard to let the dog do his business in. But you know, it’s not like they didn’t know that before they bought the dog.
Jason, who is usually more optimistic than I am, said this poster won’t change anyone’s behavior, and will only make those of us who are tired of poopy sidewalks feel like the city is doing something.
He’s probably right…
Amy Maiberger said,
12.30.07 at 11:03 pm
Brian and Heidi…this has nothing to do with the dog campaign above, but I just had to say that we saw Ancona on TV last night! We watch “The Amazing Race” on CBS and one of the places they had to race to was Ancona…but by the time they got there it was dark and they weren’t there very long…they had to drive from there to somewhere else that I can’t remember the name…Empoli or something? Anyway, it was really exciting…Yeah for Ancona!!
Lisa said,
01.10.08 at 7:20 pm
I hear you Brian. Spain needs to start a similar campaign. In addition to the doggie messes we also get the occasional vomit pile (from dog or weekend drunkard) on the sidewalks.